If not, (or even if you are just a bit unsure) you've come to the right place. Today, you need to know what your competition is doing online. You also need a strong web presence with customer-friendly design, effective marketing, and rock-solid security and compliance. It is not uncommon for internal expertise in these critical areas to be limited, even in the most web-savvy institutions. Before you consider investing or re-investing in your bank’s online presence, here are a few of the latest rules for banking websites that you need to be aware of:
Your Website is Your Most Important Branch
It is "the face" of your institution and the most critical branch that you have. Viewing it as a branch – and not just an online brochure about your institution – is more important than ever.
The Market Has Shifted
There has been a dramatic shift in the market over the past few years. Online banking is not just for GenX-ers or GenY-ers anymore. More than 70% of banking transactions now happen outside of the branch. And the online channel far outpaces in-branch, drive-up window, ATM, and even mobile transactions in frequency of customer use.
Understanding Customer Expectations is Key
What do today's online banking consumers want and demand? A few items stand out:
And according to Javelin, 45% of all customers have attempted to open a checking account online. A strong, effective online presence – easy for consumers to use, navigate, and transact on – is simply more valuable than ever to your bottom line. As the only ICBA Preferred Solution provider for website design, hosting, and security, ProfitStars is the trusted source your institution can lean upon. Our experienced and dedicated experts are here to help your site continuously evolve with your business needs – whether you are new to ProfitStars or a current client.
With online industry regulations ever-changing and security threats on the rise, this Knowledge Center can help keep you up to date on the latest news and technology. Begin exploring our educational resources and other links today, where you can learn more about the new rules above, plus innovative tools for Website Design & Hosting, Website Security Services, Online Account Opening, Mobile Websites, and much more.
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