Relationship Profitability Management (RPM) – Enterprise-wide profitability solution

Relationship Profitability Management enables financial institutions to generate and manage profitability information in a totally integrated, automated operating environment. This Web-based, open system compiles the data that can produce complete customer profiles. In turn, it generates accurate profitability analysis for the products, customers, and organizational structure of the financial institution. This valuable information is used to build a relational data warehouse to support marketing and sales, product management, and strategic planning. Such relational data can be used in business intelligence and customer relationship management (CRM). This efficient customer profitability system is virtually invaluable for pricing, “what-if” simulations, and performance tracking. This customizable solution uses each financial institution’s established method for determining customer and product profitability. Processing the data in the relational warehouse through that established method enables RPM to provide accurate transfer-priced, risk-adjusted, and capital-allocated profitability data. Immediate access to accurate, timely, and meaningful profitability information enables financial institutions to increase revenues, contain costs, and improve profits by enhancing their competitive position in their marketplace.

For more detailed information please visit the ProfitStars Performance Knowledge Center.