Synapsys MCIF Wizard – Marketing central information file (MCIF) and data mining solution

Synapsys MCIF Wizard is the marketing central information file (MCIF) and data mining system that enables financial institutions to develop highly effective marketing and cross-selling campaigns, and to track the results automatically. This system compiles and analyses data in order to create profiles based on current products and demographic information. The “next best” product or service cross-sell opportunity for each customer is identified and can be uploaded to the Synapsys sales force automation solution.