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  • State Bank Financial Improves Loan Yield with ProfitStars Customer Profitability & Pricing
    Too often, financial institutions today allow the competition to dictate their pricing, allowing others to win relationships with their most profitable customers. Not understanding how to best structure financial decisions for their most and least profitable customers leads to a weakening of net interest margin (NIM) and loan yield, and leaves an institution with less liquidity to manage interest rate risk moving into a raising rate environment. State Bank Financial addressed this negative environment, and has successfully positioned themselves to combat these issues.
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