TIME TO FRESHEN UP!

TOP 10 TIPS FOR KEEPING YOUR WEBSITE FRESH AND INTERESTING

10

LIVE LONG AND PROSPER

Your website is one of the most important components of your ecommerce and customer self-sufficiency strategy, so you should make sure you're getting the most out of it. Monitor usage and make improvements regularly, testing your new-found information to see what works.

9

WHO SAID WHAT, NOW?

The use of current, updated social media can add value to your website, and is a great way to share what users are saying about you. On the other hand, if you haven't updated it in a while, it may be best not to link to it.

8

DON'T SWIM IN SHARK-INFESTED WATERS!

With counterfeit sites and phishing attack scams on the rise, ensuring your customers and members aren't misled shouldn't be left to chance. Leverage Secure Sockets Layer (SSL) to build and protect the level of trust your financial institution needs to ensure that all data passed between your web server and browser remains private and secure.

7

DON'T DISAPPEAR!

From a search engine optimization (SEO) perspective, search engines are indexing based on the quality of content, not keywords or metadata. Websites that rank high are ones that contain rich content written by a subject matter expert. Avoid bad content that's written with the sole intent of tricking a search engine into higher rankings.

6

SOMETIMES MORE IS JUST MORE

When it comes to content, keep in mind that more is not always better. Create and maintain a focused message, highlighting your most important campaigns or initiatives on your homepage - not everything you offer. Provide a clear call-to-action to achieve conversions and avoid "shouting" at your customers and members with too much content or too many graphics on one page. It's also important to remember that you should be engaging with your customers and members with content relevant to their specific interests, giving them a reason to come back.

5

HELP ME HELP YOU

Help your customers and members help you by giving them a reason to visit your website. Websites built with an easy-to-use content management system (CMS) encourage frequent updates and fresh content. It's important to invest the time it takes to learn how to utilize your CMS to make the most of editing content and keeping that content engaging and relevant.

4

THINK LOOKS DON'T MATTER? THINK AGAIN!

Taking the do-it-yourself route of website design can create pockets of aesthetics that unfortunately look sub-standard to the work of a professional website designer. Designers work hard to design advertisements and select photos that fit into your overall design and brand strategy, paying special attention to things like colors, fonts, imagery, and tone.

3

GIVE UP ON HIDE-AND-SEEK

A fresh design and easy-to-use navigation can make or break the marketing of new products to existing and prospective customers. Navigation should be logical and smooth; unused features should be eliminated; and headers, subheaders, and fonts should be strategically designed to provide an easy-to-follow experience.

2

TIMES THEY ARE A-CHANGIN'

Times are changing - and with it, so is technology, especially when it comes to digital mediums. To accommodate this technology shift, your website should be consistent across the board, whether that's on a desktop, mobile phone, or tablet.

1

MY DEAR, IT'S BEEN TOO LONG...

Today's customer expects fresh content and a dynamic user experience when they visit your website. They also want to find exactly what it is they're looking for quickly, and without the hassle of wading through pages and pages of content. To inspire customer confidence, an up-to-date website that's refreshed every two to three years is key.

PROFITSTARS' WEB SOLUTIONS

ProfitStars' Web Solutions suite offers the all-in-one progressive, enhanced, modern websites you need. ProfitStars' comprehensive solutions range from website design and hosting to responsive web design to behavior monitoring and data analytics to first-rate security and compliance - all to create an accessible, user-friendly, relevant website for you and your customers, ultimately increasing your financial institution's bottom line. Additionally, Web Solutions is part of the Banno Platform™, a cohesive ecosystem that can power your entire digital suite.

Fill out the Demo Request form if you're ready for a website refresh that will improve your financial institution's online presence and help you attract and retain customers. Alternatively, you can contact websoltips@profitstars.com or call 877.827.7101.

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